Category: Market Strategy
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Lessons from Jack Welch about Market Opportunity
For much of his tenure at GE, Jack Welch’s famous mandate to every business unit was to be either number one or number two in their market. If you weren’t meeting that standard, you were replaced.
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How Does Quality Relate to Value?
I’ve worked with many clients to help them craft value propositions. One mistake they often make is to mistake quality for value.
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How Much Does Brand Awareness Matter?
Recently I read a MarketingProfs blog post reporting that business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to. The report, which was based on data from a survey of 9,500 global consumers and 450 business decision-makers, included some interesting charts and categorized companies in four ways. Known,…