1:00
Step 1
Identify
Enter your buyer and opportunity. Get the value drivers specific to their business.
Value selling tool for individual sellers
Walk into every deal with a business case your buyer can defend.
Find the value that matters to your buyer, back every number with a source, and hand your champion a case that holds up in finance review. No spreadsheet, no analyst, no waiting on a team rollout.
7-day free trial
No credit card
First business case in minutes
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Sample analysis, illustrative figures
ValueNavigator in 90 seconds
See a full business case built from one opportunity1:22
See a full business case built from one opportunity1:22
Why deals stall
You don’t lose deals on your product. You lose them on the justification.
Your buyer believes you. Then they have to convince a CFO, a procurement lead, and a committee you will never meet. If the numbers can’t survive that room without you, the deal slips, shrinks, or turns into a price fight.
Buyers now arrive with their own AI-generated research. They still look to you to confirm what’s real. ValueNavigator gives you numbers you can stand behind when they ask.
69%
of B2B buyers prefer to validate AI-generated insights with a sales rep.
Gartner survey of 645 B2B buyers, released May 20, 2026. Read the release
What changes for you
Your deals, your buyer, a case that holds up.
Before the call
Know what matters to this buyer
Start from the buyer’s business and your offering. ValueNavigator surfaces the outcomes that matter to them, so you open with relevance instead of a generic pitch.
When finance asks
Defend every number
Assumptions are visible, inputs are editable, and sources are linked right in the analysis. When someone asks “where did that come from?”, you have the answer.
When you’re not in the room
Give your champion a case to carry
Share a complete business case your buyer can review, adjust, and take to their CFO and procurement on their own. Your deal keeps moving while you work the next one.
How it works
From opportunity to business case in four steps.
Each step has a short video. Watch the one you need, then try it on a real deal.
1:15
Step 2
Predict
See projected financial impact: net present value, ROI, payback, and the monthly cost of waiting.
1:30
Step 3
Refine
Review assumptions and sources, then adjust the inputs with your buyer so the numbers become theirs.
1:00
Step 4
Share
Send a stakeholder-ready business case your champion can defend internally.
Learn ValueNavigator
Short videos. Real deals. No sales call required.
Every video is under two minutes and recorded in the product you get on day one.
Sample analysis
Your first business case, start to finish
Watch one opportunity go from blank to shareable2:00
Watch one opportunity go from blank to shareable2:00
Videos include captions, and each one ends with a link to start your free trial.
Not a black-box ROI calculator
Built so your buyer can check the math.
A basic ROI calculator gives you a number. ValueNavigator gives you a number your buyer can trace, question, and defend.
Personalized
Every analysis starts with the specific buyer and opportunity, not a one-size-fits-all template.
Defensible
Transparent assumptions and benchmarks, supported by cited research inside the tool.
Collaborative
Share the analysis with your buyer and refine it together as new information comes in.
Who it’s for
For the person who has to make the case.
Whether you sell software, services, equipment, or components, if your buyer has to justify the spend, ValueNavigator is built for you.
Account executives
Bring a buyer-specific business case to every late-stage deal without waiting on a value team.
Account managers
Justify renewals and expansions with numbers your customer’s finance team will accept.
Consultants and value professionals
Build tailored financial analyses for each client without rebuilding a model from scratch.
Founders who sell
Give early buyers the financial justification a bigger vendor would bring.
Equipping a whole sales team? ValueNavigator for teams, with rollout and enablement support, lives at ROI Selling.
See ValueNavigator for teamsWhat value experts say
Trusted by people who build business cases for a living.
In my 27 years in Value Management, it’s the most effective internal or external value tool I’ve seen and used. ValueNavigator helps you quantify value, better than anything else out there.
It cuts through the noise, frames the conversation around business impact, and gives Procurement the defensible justification we need to move a deal forward.
FAQ
Common questions
What do I get in the free trial?
Seven days of ValueNavigator with no credit card required. Most people build their first business case in minutes.
Do I need a spreadsheet model or finance background?
No. You enter your buyer and your offering, and ValueNavigator builds the analysis. You review and adjust the assumptions; it handles the financial math.
How is this different from an ROI calculator?
An ROI calculator applies the same template to every buyer. ValueNavigator starts with the specific buyer’s business, shows every assumption, and links the sources behind the numbers so your buyer can validate them.
Can my buyer see and change the assumptions?
Yes. You can share the business case with your buyer and refine it together, so the final numbers reflect their reality.
Is there a version for my whole team?
Yes. Team and company rollouts are handled by ROI Selling. Visit roi-selling.com or contact us.
Build your first business case today.
Pick a live deal. Have a buyer-ready business case before your next call. 7-day free trial, no credit card.